PRLog (Press Release)– Jun 19, 2011– The UAE's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated to reach a value of US$3.4bn in 2011. This is expected to increase to US$4.3bn by 2015, cadillac driven by the popularity of new electronic devices such as LED and 3G TV sets, 3G mobile handsets, smartphones, feature-rich notebooks, MP3/MP4 players and Blu-ray players.
In H111, UAE retailers reported a surge in demand for consumer electronic products, in many cases fuelled by price cuts. Retailers partly attributed the rebound to recovering markets and an improvement in consumer confidence, which had been damaged by the Dubai financial crash. However, price reductions also seemed to be a significant driver.
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Significant obstacles still stand in the way of a more pronounced recovery, including weak credit conditions and Dubai's onerous debt repayment schedule this year. The shift towards more cautious domestic spending pa buick tterns is likely to persist well into 2011, with overall consumption growth remaining muted, particularly in Dubai. However, Dubai benefited most from a pick-up in the tourist trade, providing a boost to the important carry trade for electronics goods.
Computers
Computer hardware accounted for 53% of the UAE's consumer electronics spending in 2010. BMI forecasts domestic market computer hardware sales - including notebooks and ac chrysler cessories - of US$1.8bn in 2011, up from US$1.7bn in 2010. The compound annual growth rate (CAGR) for sales of computer hardware over 2011-2015 is forecast at about 6%. Stronger demand in the notebook sector is the main driver as consumers feel the benefits of aggressive channel promotions.
AV
AV devices accounted for about 36% of consumer electronics spending in the UAE in 2010. The addressable Emirati AV device market is projected at US$1.3bn in 2011. The market is expected to grow at a CAGR of 6% between 2011 and 2015 to reach US$1.6bn by the end of the forecast period. The rollout of high-definition broadcasting will drive demand for premium TV sets and Blu-ray devices. Meanwhile, following the launch of 3D TV services by triple-play service provider Etisalat, vendors will target this potential growth area.
Mobile Handsets
Mobile handset sales accounted for approximately 10% of the UAE's consumer electronics spending in 2010. Following a reverse in 2010, market handset sales are expected to grow at a CAGR of 5% to US$414mn through to 2015, when mobile subscriber penetration is forecast to reach 257%. Sales will be dominated by the replacement market and revenues will be driven by demand for smartphones and 3G handsets Rising handset replacement rates will be driven by an array of new releases.
Report Table of Contents:
Executive Summary - Computers - AV - Mobile Handsets SWOT Analysis - UAE Consumer Electronics Market SWOT - UAE Political SWOT - UAE Economic SWOT - UAE Business Environment SWOT Business Environment Ratings Consumer Electronics Market - Computers - Table: Computers Demand - AV - Table: AV: Demand - Mobile Handsets - Table: Mobile Handsets Demand Consumer Electronics Industry - Table: The UAE's Distributors For Leading Brands Industry Forecast Scenario - Consumer Electronics Market - Table: Consumer Electronics Overview - Government Initiatives Macroeconomic Forecast - Table: United Arab Emirates - Economic Activity, 20087-2015 Competitive Landscape - Computers - Mobile Handsets - AV Company Profiles - Axiom Telecom - Jumbo Electronics - Eros Group BMI Methodology - How We Generate Our Industry Forecasts - Electronics Industry - Sources
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